Another good argument for why you need to bring a team to WSPRA's February Social Media Workshop

On Dec. 19, 2009, WSPRA posted a blog about why you need to bring a team to our February Social Media Workshop. That blogged shared social media expert Chris Brogan's comments on why social media should be a team effort.

Lorrie Jackson on her blog When Message Matters (January 3, 2010) also makes a great argument on why social media efforts should not be delegated to one person. While her blog focuses on post secondary education organizations, her suggestions make a lot of sense for K-12 public school districts as well.
Lorrie wrote,

 "I’ve heard the horror story a few too many times. One staff member managed a school’s Facebook page then he/she left that school. No one else was designated a page administrator and guess what? No one at the school could, without the help of the former employee, access that school’s page. Yikes.

That’s worse case scenario, but the reality is: supporting a school’s social media campaign is a team effort. There may be just one person that’s posting most of the content to Facebook, Twitter, LinkedIn, etc., but you need the expertise and input from lots of folks for a truly successful and campuswide approach."

Check out Lorrie Jackson's blog to find out who she thinks needs to be on the team and why. It will give you great suggestions on who you may wish to bring to WSPRA's February Social Media Workshop.