Why You Need to Bring A Team to the February Workshop

When we think of school districts and social media, we often think of that role being delegated to one person, often the communications person. But in fact, social media plays a critical role in managing your district's brand. Who's listening? Who in your organization is sharing and talking? Who is determining the policy that will direct your social media activities.

Social media expert, Chris Brogan, wrote in his post "Social Media Needs To Become a Team Sport,"
November 23, 2009:

"We think about companies using social media and we name their one person assigned to the task. Sometimes a company will have a few more employees doing it, but then they’re just shadows of the functions of the “main” person doing it. A team isn’t made up of only quarterbacks. I watched last night how kickers could impact a game. I watched how linemen have to switch from pushing people to running hard when the opportunity came up (multi-talented).

We’re building a cluster of solo players out there on the field when what is necessary is a team methodology with all kinds of touchpoints, system connectors, and deeper communications/strategy channels. I, for one, intend to change the way I present this to the large companies I work with. And though the analogy doesn’t hold as accurately for a very small business, you can understand how the integrated approach, with many hands in the social media huddle, is the better way to play."

WSPRA encourages districts to bring a team to the February One-day Social Media Workshop that includes your communications staff, superintendent, school board members and IT staff. Check out our team rates by viewing the registration brochure on WSPRA's Web site.