April 9, 2010

Making the most of your Facebook Fan Pages

Since the February workshop this blog has been quite silent. I apologize for that. Today I was inspired to get back to it.

During WSPRA's Social Media:Get on Board Workshop we spent a fair amount of time on Facebook Fan Pages. Several Wisconsin school districts already have their Fan Page up and running.

I follow the Social Media Examiner blog. If you are not currently following this blog, I highly recommend it. This blog provides the tips you are I are looking for: practical, step-by-step and easy to implement immediately.

Today's blog, "How to create a Facebook Fan Page Editorial Guide," once again provides some very helpful ideas. The blog focuses on five items your editorial guide should include:
  1. Posting Strategy
  2. Content Strategy
  3. Formatting
  4. Engagement Strategy
  5. Prepare for Negative or Promotional Posts
As I read the blog today, I was reminded of many of the questions and concerns that were raised during the February workshop. So I wanted to share and hopefully you'll find this blog as helpful as I do.