During WSPRA's Social Media:Get on Board Workshop we spent a fair amount of time on Facebook Fan Pages. Several Wisconsin school districts already have their Fan Page up and running.
I follow the Social Media Examiner blog. If you are not currently following this blog, I highly recommend it. This blog provides the tips you are I are looking for: practical, step-by-step and easy to implement immediately.
Today's blog, "How to create a Facebook Fan Page Editorial Guide," once again provides some very helpful ideas. The blog focuses on five items your editorial guide should include:
- Posting Strategy
- Content Strategy
- Formatting
- Engagement Strategy
- Prepare for Negative or Promotional Posts