In order to understand how to lead the conversation, you first need to understand how the conversation occurs and what everyone's already talking about. The first step is to start listening. Following several industry blogs can give you an idea on how to engage.
On January 11, 2010, Free.edu posted on its site the 100 best education blogs 2009. The article does a great job of listing the blogs and describing what each one covers.
I encourage you to take a moment or two to check out the blogs that interest you.
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